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NAIS is still on life support, and it may die. Simplified technological approaches may help tip the scales, and we have seen within our own animal tracking commercial activities over the last eleven years that our simplified technologies are the ones most often embraced. As is so often the case, technology can pave the way towards adoption or rejection.
NAIS: Simpler Technology Fuels Fire according to William Pape in the Nov 14th issue of Food Safety News. William Pape is the co-founder and EVP of TraceGains, Inc., a software company that makes the food supply chain safer and more profitable by helping companies produce better finished goods faster and more cost-effectively. Pape said, “No sooner have most people pronounced NAIS dead-on-arrival, than a number of recent events may have breathed life back into the U.S.A.’s National Animal Identification Scheme. A combination of market forces aligned with a simplified tracking technology, and some rare positive news may have reinvigorated USDA’s moribund, voluntary animal traceability initiative.”
Even though the U.S. House of Representatives had voted to cut off funding for the NAIS as part of the Farm Bill, a joint House-Senate conference committee agreed a few weeks ago to continue funding the program to the tune of $5.3 million for fiscal year 2010-2011. This funding is a reduction from the $14.2 million authorized for last year and less than the $14.6 million the Senate approved, but the program will continue.
The second piece of good news for NAIS supporters is that U.S. District Judge Rosemary M. Collyer in Washington, D.C., dismissed a civil suit filed by the Farm-To-Consumer Legal Defense Fund and a group of Michigan cattlemen against the USDA and the Michigan Department of Agriculture (MDA) over the National Animal Identification System (NAIS). The group’s suit, filed last September, sought to enjoin the implementation and enforcement of NAIS. The suit was dismissed primarily because Judge Collyer ruled the program was voluntarily adopted by state departments of agriculture and was not federally mandated.
The mission at TraceGains (www.TraceGains.com) is to make the food supply chain safer and more profitable by helping companies produce finished goods faster, better, and more cost-effectively. Supplier Compliance is a food safety firewall that allows companies to detect and eliminate problems in the supply chain before they are incorporated into finished goods and shipped to customers. By reducing ingredient variability, the finished product becomes less costly to manufacture, performs better, and ultimately increases customer satisfaction. Supplier Impact enables companies to easily measure how each supplier affects finished goods quality and profitability, and connects product outcomes and customer feedback to specific upstream ingredient suppliers. Suppliers are continuously scored based on performance of key attributes for each shipment, and rank ordered against their peers. With the TraceGains’ CaseTrace and LabelTrace solutions, companies can achieve true ingredient-level traceability. Effective product recalls are accelerated and performed at the unit level, so recall costs, long-term brand damage, and brand rehabilitation costs are minimized. LabelTrace can be expanded to include brand authentication and consumer-level loyalty marketing. All TraceGains solutions present findings in easy-to-understand dashboard graphics with full drilldown capabilities, which are available for onsite deployment or delivered as SaaS (software-as-a-service). Headquartered in Longmont, Colorado, USA, TraceGains has direct and partner offices throughout North America, Europe, Latin America, and Asia.
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TraceGains Inc.
Marc Simony, Director of Marketing
(303)682-9898
About the Author:
Professional Marketing Firm for the Manufacturing Community and Manufacturing Journalist to most manufacturing magazines
Article Source: ArticlesBase.com – National Animal Identification System on Life Support as Reported in Food Safety News
Everyone knows animation when they see it. Animation is the process of using rapidly moving drawn or computer generated images to give the illusion of motion. Animation is what is used to make the Saturday morning cartoons you see on television and it is what is used to make those holiday specials everyone looks forward to seeing all year. Animation can also be done with 3-Dimensional objects like clay or action figures as in the very popular Christmas specials made back in the 1970’s that featured small dolls being filmed using stop motion photography. Animation used to be considered a novelty when it came to movies or prime time television shows. Studios would never think of putting animation in a position where it would be the feature even after the 1930’s when Walt Disney proved with Snow White And The Seven Dwarfs that animation could carry a full-length feature film. But over time something changed and now animation is threatening to be the method of choice for not only filmmakers but also prime time television producers as well.
For years the area of the animated feature film was the sole domain of the Walt Disney Company. Other companies would spring up and make the occasional animated feature but the only studio making their living, and reputation, almost solely on their animated feature films was the Walt Disney Company. Warner Brothers opened up an animation studio to compete with the animated short films that Disney was using to dominate the children’s market and Warner Brothers also wanted to use their animated short films as an enticement for theater owners to show their regular feature films. If the theater owner agreed to show the Warner Brothers feature film being offered they would get the animated cartoon for free. Since the cartoons from Warner Brothers were becoming breakaway hits, and many people were gladly paying full admission just to see the cartoons, it became an easy way for Warner Brothers to get their movies into theaters. But by the late 1970’s things started to change and animation was headed towards respectability in the mainstream media markets.
One of the people usually credited with bringing animation to the forefront is someone who did not deal in animation at all. Jim Henson was a puppet maker and he soon became world famous for his television shows, and movies, that featured his puppets that he called Muppets. In 1979 Henson released The Muppet Movie and while it did not change anyone’s mind about animation it did bring an interesting dynamic to the big screen that not many people had seen before. In The Muppet Movie there were puppets interacting with real people and being the main characters in the movie. Many movies before The Muppet Movie had used the idea of puppets, or animated characters, interacting with real people but The Muppet Movie was a sensational hit and it brought the idea to millions of people that had never seen it before. In 1982 Henson released The Dark Crystal, which was a fantasy feature film that used only puppets as characters and featured no actors at all. It wasn’t animation, and it was not as big of a hit as The Muppet Movie was, but The Dark Crystal proved that you did not need actors to carry a feature film. Six years later this idea was used to break open animation forever.
In 1988 Who Framed Roger Rabbit? was released and for the first time a feature film that used cartoons as its main characters won multiple Academy Awards. The film was monumental also for the fact that even though Walt Disney Studios made the film it also featured Warner Brothers’ characters as well. At the time it was released it was the most expensive movie ever made and it was also one of the most successful movies of the year. Roger Rabbit blew the doors off the animation world and suddenly studios everywhere we clamoring to create their own animated feature film. Animation had hit the big time.
Today two of the longest running prime time shows on television are animated. Family Guy is entering its eighth season on Fox network in the prime time Sunday slot and The Simpsons is entering its record breaking twentieth season on Fox prime time as well. South Park is entering its thirteenth season on Comedy Central and shows no signs of stopping. The Simpsons and South Park have both generated hit feature films during their run and the creators of South Park had a minor hit feature film when they made a movie completely with puppets. Today it is not unusual to find that two or three of the summer blockbusters are animated features and with the help of computers animation is heading into new and exciting directions.
For more information on animation, visit http://www.3dtoon.com.
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Article Source: ArticlesBase.com – The Animation Takeover